After her bachelor at the Willem de Kooning Academy Rotterdam, Joeke started her career at the makerspace: a collaborative workspace where everybody is welcome to work with creative technologies. Both in Rotterdam and Amsterdam, as well as in San Fransisco and Shanghai, she got the chance to deepen and share her knowledge with the maker community. This is where her companies started, focusing on creative projects for children, youth and students: Meekit and Connect & Create.

During her masterstudies at the Frank Mohr Institute Groningen, Joeke rediscovered her love for philosophy and poetry. She wrote multiple books and presented her work at literary events. This is when the idea arose to create her own collaborative workspace. A place where everybody is welcome to work on creativity, but also on connection, healing and happiness. And so, the Praktijk voor Zachte Woorden (Practice for Gentle Words) was born.

Info + education

Joeke van der Veen


Master Media, Art, Design, & Technology
Frank Mohr Institute Groningen
2019 – present

Summerschool Science & Theatre
CASE Greece

Bachelor Lifestyle & Design
Willem de Kooning Academy Rotterdam
2012– 2016

Joeke on Instagram:

Joeke on Giphy:

Joeke on Amazon:

Work + experience

Writer at The Practice for Gentle Words, writing and speaking about connection, healing and happiness
2020 – present

Founder at Meekit, maker activities, toolkits and an online platform for young makers
2016 – 2020

Workshop assistant at Bouwkeet Rotterdam, makerspace for underprivileged youth
2016 – 2018

Steward at Stadslab Rotterdam, makerspace of the Rotterdam University of Applied Sciences for creative technologies
2015 – 2016

Residencies + internships

Graduation internship at Waag Society, Amsterdam

Artist in Residency at Instructables, San Francisco

Internship at Studio Claudy Jongstra, Spannum